Creative but not indulgent is a collection of our latest projects for current clients.
To support the continued launch of WLC into European markets, through the on going roll out and future development of the WLC websites.
In June 2012 we started work with Herbalife in support of the existing sites, helping to both support current markets and create and launch new sites as the European roll out continues apace. Along side this work we are also now working with Herbalife on the future planning and development of the marketing programme for WLC.
With now 5 new countries launched and 4 more coming on line in the first 2 months of 2013, we are supporting the Herbalife in its drive to replicate in Europe, the huge success it already has in the US and Australia. Truly World Domination!
As one of the UK’s largest law firms, Shoosmiths required a simple introductory mailer to raise awareness of the comprehensive range of services they can offer, as well as increase their client base via referral from a core target audience of doctors, charities and IFAs.
We created a personalised direct marketing campaign that would connect with the target audience by questioning the importance and value of their reputation. The positioning, ‘When it’s your reputation on the line, refer with confidence’, ensured the DM focused on underpinning and reassuring target audiences that Shoosmiths understand the value of a solid reputation, and that in-turn they too can be trusted to meet the needs of the recipients clients. As part of campaign we built a microsite to highlight the core values of Shoosmiths in more detail, whilst helping to funnel the target audiences into the appropriate part of the main website.
The campaign was launched in December 2012, so watch this space for an update!
We supported Jessops’ retailer conference presentation to employees in the run up to the busy Christmas sell-in period. The presentations are made to senior management and store managers to help them understand what key products each of their suppliers will be pushing in the run up to Christmas.
The primary focus for Samsung was on their two key products, the MV800 - a new compact camera launched in October 2011, and the NX200 - a compact system camera launched in September 2011. We created an end-to-end 20-minute presentation, playing on Samsung’s sponsorship of Chelsea. Mimicking Match Of The Day’s post-match analysis, the presentation explored each camera’s unique benefits and performance. We even employed BBC football commentator Steve Wilson to lead the presentation alongside key Samsung staff.
The feedback from both Samsung and Jessops was that we had scored! It was widely seen as the most memorable presentation of the day (15 other competitor suppliers where present).
As one of the leading manufacturers of digital imaging equipment, Samsung asked us to develop an ambient media campaign to support sales of their new MV800 compact digital camera.
We targeted the Tottenham Court Road area of London based on its high number of electrical retailers (including the flagship Samsung store). The campaign was designed to create brand awareness of both Samsung’s involvement within the camera sector - specifically the innovative MV800 - and to drive footfall into stockists of Samsung cameras within the local vicinity. We created a controlled environment in and around Tottenham Court Road, where each targeted ambient media channel was used.
With an increase in both product sales and footfall to the Samsung store and partner retailer stores, the client was delighted with the results. Indeed, Jessops has since launched its own Facebook campaign to support the activity that Samsung are undertaking.
To help support the launch of Samsung’s latest revolutionary Compact System Camera in their NX range, the NX200.
With an increase in sales and online activity, the NX200 launch was seen as a great success by Samsung. We have since been invited to develop a number of additional campaigns for other Samsung products and continue to do so.With an increase in sales and online activity, the NX200 launch was seen as a great success by Samsung. We have since been invited to develop a number of additional campaigns for other Samsung products and continue to do so.
With an increase in sales and online activity, the NX200 launch was seen as a great success by Samsung. We have since been invited to develop a number of additional campaigns for other Samsung products and continue to do so.With an increase in sales and online activity, the NX200 launch was seen as a great success by Samsung. We have since been invited to develop a number of additional campaigns for other Samsung products and continue to do so.
To create a new integrated internal communications platform for the launch of the new environmental employee benefits company.
As part of the development we have worked closely with the client and their environmental board to create a number of alternative campaigns to highlight the benefits of employees engaging in environmentally positive campaigns and the rewards that come with such involvement
We have successfully launched xxx integrated campaigns and helped to support the launch of this newly formed business as it begins to change the way businesses and employees think about their own involvement and participation in positive environmental change within the home and home place.
To create and launch a new brand to support a top 40 law firm in their decision to enter the personal injury market place.
We developed a brand name and created a fully integrated consumer campaign including TV, Out of Home and Press as well as supporting online activity.
Thepaybackline.com was launched with a national press campaign and online activity, supported with a regional TV test in Granada with 48 sheet posters and adshels. The campaign has delivered in the launch phase a significant volume of calls and has been considered a success. We are currently planning the next round of activity.
As part of the Bayer global brand packages, we were required to design and develop a product logo and positioning statement for Bayer’s new herbicide, Valdor, alongside campaign visuals to be launched internationally.
Valdor finally gave local authorities and municipalities alike the solution for a weed free environment. We used an image of an immaculate backdrop fit to feature in wedding photos, to communicate the impeccable results Valdor can achieve. The visual was taken through the lens of the wedding photographers camera, where the weed free surface is the focus of the image, and where the absence of the weeds speaks volumes for the effectiveness of the product. All of this developed into DVD brand packages designed to ensure that at a global level they can be used to easily roll out.
Valdor is now firmly planted in the herbicide market and its thriving presence has helped us to secure further pitches for like-minded products. So that’s a very green fingered thumbs up!
To design and develop product logo's and positioning statements for a range of Bayer cockroach baits alongside campaign visuals to be launched internationally.
Sharing a desire to avoid as many creepy crawlies as possible, we were only too happy to introduce pest control officers to the new, innovative Maxforce product range. We developed a striking and unexpected visual treatment for the Maxforce Fusion and Forte products along with the Maxforce umbrella brand itself, to help cut through the noise of a crowded market place of 'me too' claims. We also translated the material for a European audience and applied the key visual across a range of materials and sales tools.
Winning each pitch one after another, was a proud moment for us and testament to how well each brand package had been received. We are certainly committed to taking on the world of pests one pesticide at a time!
To design and develop product logo's and positioning statements for a range of Bayer cockroach baits alongside campaign visuals to be launched internationally.
Sharing a desire to avoid as many creepy crawlies as possible, we were only too happy to introduce pest control officers to the new, innovative Maxforce product range. We developed a striking and unexpected visual treatment for the Maxforce Fusion and Forte products along with the Maxforce umbrella brand itself, to help cut through the noise of a crowded market place of 'me too' claims. We also translated the material for a European audience and applied the key visual across a range of materials and sales tools.
Winning each pitch one after another, was a proud moment for us and testament to how well each brand package had been received. We are certainly committed to taking on the world of pests one pesticide at a time!
To design and develop product logo's and positioning statements for a range of Bayer cockroach baits alongside campaign visuals to be launched internationally.
Sharing a desire to avoid as many creepy crawlies as possible, we were only too happy to introduce pest control officers to the new, innovative Maxforce product range. We developed a striking and unexpected visual treatment for the Maxforce Fusion and Forte products along with the Maxforce umbrella brand itself, to help cut through the noise of a crowded market place of 'me too' claims. We also translated the material for a European audience and applied the key visual across a range of materials and sales tools.
Winning each pitch one after another, was a proud moment for us and testament to how well each brand package had been received. We are certainly committed to taking on the world of pests one pesticide at a time!
Bayer is the world’s largest manufacturer of insecticides. Their development of a revolutionary new mosquito bednet would support and compliment Bayer’s other products. Our brief was to create a communications programme to launch LifeNet into Sub-Saharan African countries.
Launched over a 2-year period with each phase targeting varying audiences with specific messages. We developed two communication plans and creative concepts to support the strategy. Firstly, a technical route designed to explain the benefits of the revolutionary new material and design. Secondly, an emotionally led campaign to explain the softer benefits of LifeNet over the existing products on the market. Alongside this we developed the logo and positioning.
Recognised by Bayer AG (winning their 2011 annual marketing awards) the launch continues. The real success however, will be measured in the years ahead, as only when the WHO achieve their objective of eradicating malaria for good then we will have succeeded and played our part.
To design and develop an internal employee communications campaign for Asperity clients to maximise scheme engagement in the UK's leading employee benefits scheme.
Apart from learning how to massively save on our shopping, we created a typographic led suite of employee comms templates, all of which were borne out of user insight and an in depth understanding of; the retail market, shopping behaviour and the Reward Gateway benefits platform itself. Clients can tailor the variable aspects of the templates to suit their workforce making the scheme totally user friendly and totally personalised. Almost 400 orders have been placed so far, in fact they are being processed as you read this!
Since the launch of the internal comms programme, scheme engagement has grown significantly, in one case over 13% increase in uptake from employees in a single week. We love it when a plan comes together.
To design and develop a website, advertising campaign and collateral for the UK's leading employee benefits company, to encourage HR directors and Finance directors to sign up to this revolutionary benefits scheme.
By nurturing the Asperity brand, we brought it to life. In a crowded market, saturated with 'me too' products, Asperity would now be visually recognised as well as acknowledged for their unique, integrated, innovative approach to employee benefits. Through press and online advertising as well as hard working sales tools, and a true understanding of the challenges facing HR/finance departments in a recession, their consolidated brand and communication messages set them above the rest.
Asperity won three awards for the design of the website which was a huge honour and best 'benefit' to us!
Bayer’s Vector Control division appointed us to create a new positioning and identity that would also support the soft launch of their revolutionary new mosquito bednet. The MIM Malaria Conference in Nairobi, Kenya, was the launch platform for the new positioning.
We fused the softer values that the division offered Africa; educational grants, training programmes and the scientific points of product differentiation, understanding that it is not enough to just save a life but that we should consider those saved. We demonstrated how Bayer Vector Control helps to support the Sub Sahara African region not only through practical solutions but importantly by empowering people to take control of their own lives.
The rebrand successfully laid the groundwork for the introduction of the bednet into the wider malaria community, helping to position Bayer Vector Control as one of the world’s leading providers and supporters in the fight to eliminate malaria. Within the Bayer Corporation the campaign came 3rd in the annual marketing awards out of 800 entrants and our materials have been so well received it even made it’s way into the hands of Bill Gates!
Sugar Rush Advertising © 2013 | Legal Stuff
Since these are matters which are ultimately beyond the Agency's control, no warranties can be given by the Agency as to the accuracy of such estimates/targets or as to the figures actually occurring and no liability shall attach to the Agency in respect of any losses suffered by the Client or by any third party by reason of the Client's reliance on such estimates/targets.
1.1 All Fees shall be paid to Sugar Rush Advertising to the Company without any deduction or legal or equitable set off whatsoever.
1.2 All costs and expenses incurred by the Company or for which there is a commitment on behalf of the Client together with all applicable VAT or other relevant tax duty or impost thereon at any time and at all times shall be paid to Sugar Rush Advertising by the Client to the Company or as the Company shall otherwise direct on first demand at any time by the Company.
1.3 Without prejudice to the generality of the foregoing the Company reserves the right in its absolute discretion to require the payment of a deposit in such amount as the Company may specify where the Company has agreed to incur costs and expenses in connection with an Assignment on behalf of the Client
1.4 The Company reserves the right to charge an additional 1.95 per cent of Fees payable hereunder in respect of any insurances effected by the Company in connection with any Assignment. Event insurance is not covered by this and can be taken out at the Clients cost if deemed necessary event by event.
2. The Company reserves the right to charge the Client interest at the rate of 7.5% above Bank of England base rate base rate from time to time on the balance from time to time outstanding on all unpaid Sugar Rush Advertising invoices from the due date to the date of payment.
3. All sums payable hereunder are exclusive of VAT and the Client agrees in addition to pay all applicable VAT thereon.
22. These terms are personal to the Client who may not assign sub contract or otherwise deal with them. The Company may assign subcontract charge or otherwise deal with the benefit of these terms in any way and the rights of the Company hereunder shall inure to the benefit of the successors in title and assigns of the Company.
23. If the Client shall enter into liquidation or bankruptcy or any arrangement with or for the benefit of its creditors or is in breach of its obligations hereunder the Company by notice in writing to the Client may terminate any agreement with the Client with immediate effect without prejudice to the rights of the Company which have accrued up to such date of termination.
24. All the provisions of these terms which are intended by their nature to survive the cancellation termination or expiry of any agreement between the Company and the Client relating to any Assignment governed by these terms shall continue in force following such cancellation termination or expiry for so long as may be required to give effect thereto.
26. If at any time any provisions of these terms is or becomes invalid, illegal or unenforceable in any respect under any law the validity and enforceability of the remaining provisions shall not in any way be affected or impaired.
27. The Client warrants in each case as a continuing warranty as follows:
27.1 That it has all due authority required to enter into these presents without the concurrence of or infringement of the rights of any third party.
27.2 That all promotional material client pro forma’s or any other information supplied to the Company by or on behalf of the Client in connection with the Assignment does not infringe the rights of any third party and is lawful true complete and accurate in all respects and shall be provided with all due expedition as and when required.
27.4 That the Client is or is duly authorised on behalf of the beneficial owner free from encumbrances of the intellectual property rights in all items of artwork logos, designs, symbols, emblems, insignia, fascia, slogans, copyrights, know-how, information, drawings, plans, advertising publicity and other identifying materials or information whatsoever in which intellectual property rights or rights in the nature of intellectual property rights may subsist supplied by or on behalf of the Client to the Company and/or otherwise utilised by the Company in connection with the Assignment (Client Intellectual Property);
27.5 That without warranty such rights of the Company in any copyright and other intellectual property rights of the Company in work arising from or created, produced or developed by the Company under or in the course of the relevant Assignment (if any) (“the Works”), shall (unless otherwise agreed) upon payment by the Client of all sums due under these terms vest in and shall be and remain the sole and exclusive property of the Client, subject to clause 30.3.3;
27.6 That the Client hereby grants or procures the grant to the Company with full title guarantee such irrevocable royalty free licence and consent [and in the case of moral rights grants such waiver thereof] as the Company may require in order to:
27.7 That the Client is the beneficial owner free from encumbrances of all items of Stock and Equipment or any other goods supplied by or on behalf of the Client in connection with any Assignment and that such items are of reasonable quality and in good working order.
27.8 That unless otherwise agreed in writing, risk in all items of Stock and Equipment supplied by or on behalf of the Client shall remain with the Client.
27.9 That the Company is duly authorised to disclose any information disclosed orally or in writing by the Client in connection with any Assignment (whether the information is confidential or not) to;
27.10 Without prejudice to the generality of the foregoing that the Client will unless otherwise agreed in writing at all times and from time to time obtain all necessary clearances from and pay as and when the same become due any fees and costs payable to any collecting society and/or beneficial owner and/or any other third party as may be required in relation to those intellectual property rights referred to in clause 23.3.
28. Without prejudice to the generality of the foregoing, the Client shall indemnify the Company on demand against all costs claims losses liabilities demands proceedings or damages (including legal expenses) howsoever arising as a result any third party claim that the use of the Client Intellectual Property and the Works in accordance with the provisions of these terms infringes any intellectual property right of any third party or otherwise arising as a result of any breach of the warranties contained in clause 23 of these terms.
29. The Client shall perform or procure the due observance and performance of these terms insofar as they relate to the Client using reasonable skill and care and having first obtained all required permissions consents and approvals and in compliance with all statutes statutory instruments orders and regulations made thereunder or deriving validity therefrom, all requirements of the local authority or any other competent authority and otherwise in compliance with any relevant codes of practice.
31. Any notice to be given hereunder shall be in writing and sent by pre paid recorded delivery registered post or facsimile to the other party at the respective addresses appended to these terms. All changes of address are to be notified to the other party within 48 hours of the change and thereafter all notices to be given hereunder shall be sent to such last notified address.
32. The relationship of the Company and the Client shall be that of Independent Contractors.
33. Any agreement governed by these terms shall be read, construed and take effect in accordance with the Laws of England and the parties hereto expressly agree to submit to the non exclusive jurisdiction of the English Courts.
34. Nothing in any agreement governed by these terms shall confer or purport to confer on any third party any benefit or the right to enforce any term of any agreement governed by these terms for the purposes of the Contracts (Rights of Third Parties) Act 1999.
These terms and conditions govern your access to and use of the website identified by any hosts within the domain name www.sugarrushadvertising.com or ("the Site"). In consideration of you being given access to the Site upon these terms of use, you agree with the Sugar Rush Advertising Ltd 7379631 whose registered office is at 57 London Road, High Wycombe, Bucks, HP11 1BS, to access and use the Site strictly in accordance with these terms of use. Do not proceed to access this Site if you do not agree to these terms of use.
You will not do anything which might affect intellectual property rights in the Site its contents or software. Such rights are owned by us or our licensors and are protected by copyrights trademarks and other rights in the nature of intellectual property rights.
You warrant in each case on a continuing basis that:
All warranties arising in relation to the Site or its content are to the fullest extent permissible by law excluded, and accordingly we can accept no liability for loss or damage suffered by you as a result of:
Provided that nothing contained in these terms of use shall affect your rights where you deal as consumer and provided further that in relation to your use or access to the Site, we accept liability for death or personal injury arising as a result of our proven negligent act or omission.
The internet is an open medium. You accept that any information submitted or posted to the Site is remitted at your own risk and we can accept no liability for breaches of confidentiality or other losses suffered by you as a result of third party access being obtained to information images or data you send over the internet. The Site may operate as a referral site to other sites, advertisements promotions or otherwise. In such event we can accept no responsibility for any dealings you have with or any losses suffered by you as a result of your dealings with any third party sites accessed as a result of your use of the Site. We accept no responsibility for any links to such third party sites, and do not endorse their content.
You will fully indemnify and hold us harmless from it against any and all actions, threats, proceedings, claims, liabilities, losses, damage, costs and expenses (including without limitation reasonable legal expenses) which may be suffered or incurred by us directly or indirectly arising out of or in connection with any breach by you of any of these terms of use.
You will be deemed to have accepted the following terms in relation to any information about yourself which you choose to submit to the Site or send to us by any other method ("personal information"). If you do not agree to these terms do not submit any personal information to us. If you wish to discuss our proposed uses of your personal information, please contact us on the email address referred to below. We use cookies which are files placed on your computer, to enhance your use of the Site. They work by recognising and remembering your user name and password when you log on. If you do not wish to use these cookies, do not select the ‘Remember me’ option when logging in. You agree that your personal information will be used and shared with: Our customers clients and suppliers to provide and improve our services to you; Clients or suppliers of ours and third party suppliers that may be of interest to you for the purpose of marketing products services promotions or competitions of theirs or ours from time to time and fundraising; Traders in personal information for the purposes of sale hire or exchange of personal information. Any third party which acquires all or a substantial interest in our undertaking; We will always follow strict security procedures in storing, using and sharing the information you give us, in order to prevent unauthorised access to it. These security procedures may mean that proof of your identity may sometimes be required before information can be disclosed to you.
