Gone but not forgotten showcases various work for a selection of past clients.
We love a rebrand and this one was a diamond!
From corporate logo design, to corporate standards, to bespoke wooden polished contract packs for the elite sightholders (that's diamond wholesalers to me and you), we gave the business to business arm of the De Beers company, an exciting, modern look and feel. We even got to handle some of these glorious gems in the process.
When the client sends you a cake the size of your desk with their new logo on it, you did good! Success really does taste sweet!
To design and produce training materials and jeweller manuals for the brand ambassadors of the new jewellery line 'Forevermark' launched initially in Asia.
By living and breathing the Forevermark brand we brought it to life. The touch, sound and scent of this luxury brand were meticulously considered in the development of bespoke, bi-lingual training kits including elegant packaging, brochures, training cards, DVD's and jeweller manuals all of which needed to communicate the brand essence to brand ambassadors old and new.
Forevermark jewellers have successfully opened across the globe and our materials continue to bring the brand to life on every shore.
Having recently been granted academy status, Barnhill Community School approached us with the task of giving them a new brand image befitting of their new sports and business direction.
We designed the new college badge to reflect the energy and dynamism that was evident throughout the school by both pupils and staff, working together as a partnership whilst capturing the academic nature of growth and development. Sugar Rush also developed an entirely new school website with added functionality, recognising from a strategy perspective, the opportunity it would create to increase the levels of engagement as well as communication between Barnhill and both it’s pupils and parents.
Despite a tough audience of dozens of teachers and hundreds of students, the launch of the new school logo and subsequent collateral was well received by all throughout Barnhill - an internal survey even revealing the pupils to be proud to be wearing the new crest! The website meanwhile featured in Digital Marketing Magazine as one of their ‘sites of the week’, scoring a hugely impressive 98% overall. So, top marks all round!
To develop a communication launch programme for the exciting new ale ‘Bankers Draft’ to the on and off trade sectors.
With the successful launch of the brewers heritage brands under our belts, we boldly ridiculed the banking sector with this, the first ale of the Counter Culture range. We banked on the name of the ale and the visual of a chalked outline of murdered banker outside the Bank of England with the line "I could murder a bankers", resonating with a discontent but humorous public.
The campaign not only secured retail interest and orders, our packaging design won the xxx award and did we stir up some powerful PR in the process!
To uniquely differentiate Randstad from other recruitment businesses.
To communicate that unlike other recruitment companies, Randstad understood that on paper people can look the same but on getting to know them be very different. With this in mind we used the idea of identical twins as job candidates. The outdoor and radio campaign, which delivered this idea, also embraced the positioning 'the perfect fit'.
Launched in the Solihull area as a test campaign, results demonstrated a 73% uplift in sales and a 60% increase in awareness of the Randstad brand. This proves that for both Randstad and its candidates, its good to be different!
To develop a campaign tackling mental health discrimination in the workplace for NHS Employers.
We figured that if 1 in 4 people are suffering with mental health issues, then those that look after us; the health service themselves, need to recognise the signs and know where to find support. So we developed the campaign positioning 'Open Your Mind' and a brand identity, which was used across tactical communication materials. The campaign featured recognisable images from a NHS environment combined with thought provoking messages to help raise the awareness of mental health symptoms and support avenues. We also designed a microsite, which included a system that enabled NHS Trusts to order campaign materials, and handled the campaign's email marketing.
Highly endorsed by all government health departments and backed by the national Time to Change campaign, the initial phase of the campaign was so successful that we are currently developing phase two!
We were asked by De Beers to support the launch of a venture in Botswana – the development of a jewellery brand to promote local jewellery designers and support the benefits that diamonds have bought to Botswana. The jewellery was inspired by the Okavango Delta region of Botswana, combining the natural beauty of the region with the indigenous animal life.
Our source of inspiration was easy, as all of the jewellery had been created by local designers with sales of the product benefiting Botswana - the home of the diamonds. We therefore developed the brand name and logo ‘Botswana Unearthed’. We subsequently developed all collateral material for the initial launch into hotels, game reserves and tourist sites, as well as the packaging for the jewellery pieces, designed to reflect the nature of the range.
The initial launch was successful and we are currently helping to develop in-store POS materials for the first retail launch of the jewellery range before they expand outside of Botswana and into other African countries.
To create a new positioning for the Affinion European operation and develop a new corporate website to communicate the services and benefits the company can provide businesses with.
Since Affinion's role is to build loyalty between brands and their customers, we developed the positioning 'Active Loyalty'. To explain this we produced an animated video and a more engaging and dynamic website which embraced Affinion's brand values and spoke to both partners and consumers. It also involved a community; a social hub where knowledge exchange could take place.
This site truly embraced the latest innovations in web design. Take a look for yourself www.affinioninternational.co.uk.
You'll see the site rolled out across 9 markets in the coming year! We knew we could rely on the Europeans to have good taste.
Sugar Rush Advertising © 2013 | Legal Stuff
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